Website design in Northern Rivers NSW
A custom Vellero website is built from scratch for one small business — no templates, no page builders. Most Northern Rivers tradespeople and local businesses who get a Vellero build see it ranking in their town within three months — because every site ships with local schema, fast mobile load (well inside Google's "good" Core Web Vitals threshold), and Google Business Profile setup from day one. Most builds run $4,000 to $8,000 and take four to six weeks.
Overview
What is built
A Vellero website is built from scratch for one small business — no templates, no page builders. Every page is custom-designed, hand-coded on Next.js, and engineered for fast mobile load — typically lab-tested under 1.5 seconds, well inside Google's 2.5-second "good" Core Web Vitals threshold. Schema is baked in from day one (LocalBusiness, Service, FAQPage, BreadcrumbList), which is how Google and AI search engines actually understand what the site is about.
How the build runs
Builds run four to six weeks, end-to-end. Week one is scope and design direction. Weeks two and three are the build — a staging link gets shared at the end of week two so the site is tangible early, not delivered in a reveal. Weeks four and five are content, polish, and the final SEO pass. Week six is launch and Google Business Profile setup. Every phase has a written deliverable so nothing gets lost in a Slack thread.
What it costs
Most builds sit between $4,000 and $8,000, quoted flat. The range depends on page count, depth of custom design, and whether content is being migrated from an existing site. Anything outside that range gets flagged early — no surprise invoicing, no scope creep billed after the fact.
- Up to eight pages of custom-designed layout
- Full LocalBusiness, Service, and FAQPage schema
- Google Business Profile setup assistance
- Google Search Console + GA4 connected
- Performance pass — Core Web Vitals inside Google's "good" band
- Setup so Google and AI search engines can fully index the site
- Handover documentation and recorded video walkthrough
Who it’s for
- — Trades and service businesses with existing slow or template sites
- — Professional services practices wanting a considered, trust-building web presence
- — Any Northern NSW small business that keeps getting beaten in local search
Lead time
4–6 weeks
How it works, end to end.
- 01
Brief + scope
30-minute call, written scope doc, fixed price.
- 02
Design + build
Design review at week 1, staging link at week 2.
- 03
Launch
DNS cutover, schema validated, GBP wired, care plan begins.
- What does a Vellero website cost?
- Most builds run $4,000 to $8,000, with the range depending on page count and any custom features. The price is quoted flat at the start — not hourly — so you know the total before we begin.
- Is there a payment plan?
- 50% to begin, 50% at launch is the standard. For larger builds, three instalments can be arranged on request.
- Do you charge for revisions during the build?
- No — the fixed quote includes two rounds of feedback on design and two on the built site. Additional rounds past that are billed at a flat hourly rate, disclosed up front.
- Do you have a cheaper option for smaller businesses?
- Not currently. Vellero builds at a mid-market price point because the engineering baseline — schema, speed, local SEO — takes the same amount of time on a small site as a big one. A proper custom build starts at $4,000.
- What is schema, and why does it matter?
- Schema is structured data that tells Google and AI engines what your page is about — business details, services, opening hours, FAQs. Vellero sites ship with complete schema from day one, which is the difference between being findable and being invisible.