Guides on small-business websites.
Long-form writing on what to ask, what to expect, what to avoid. Updated weekly after launch.
Latest journal posts
- 8 min read · 2026-04-23
How to pick a web designer in Northern NSW
A practical checklist for small-business owners choosing a web designer in the Northern Rivers — what to ask, what to watch for, what cheap builds really cost.
- 6 min read · 2026-04-23
What should a small business website cost in Australia in 2026?
Transparent pricing breakdown. What you get at $500, $4,000, and $15,000 — and why cheap sites cost more over three years.
- 10 min read · 2026-04-23
How to rank a small business website on Google locally
Local SEO from first principles. Google Business Profile, schema, citations, reviews — what actually moves the needle for Northern NSW small businesses.
- 7 min read · 2026-04-23
Wix vs custom — when should you migrate?
A decision framework for whether to migrate from a Wix or Squarespace site to a custom build. Includes the actual migration checklist.
- 9 min read · 2026-04-23
Local SEO 101 for Northern NSW service businesses
The essentials — GBP, citations, reviews, schema — with Northern NSW-specific examples and directory recommendations.