Guides on small-business websites.
Long-form writing on what to ask, what to expect, what to avoid. Updated weekly after launch.
Latest journal posts
- 11 min read · 2026-05-02
The best small-business web designers in Northern Rivers NSW (2026)
A category-by-category framework for evaluating web designers in Northern Rivers NSW. The four categories that operate here, who each fits best, what to expect on price and timeline, and the 10-question checklist that works across all of them.
- 11 min read · 2026-05-01
Why isn't my business showing up on Google Maps? A Northern NSW guide
Eight reasons your business might not be appearing on Google Maps, with a specific check and fix for each. Plus the Northern NSW complications (cross-border, multi-town, regional press) that throw small business owners off the trail.
- 8 min read · 2026-05-01
How to get more Google reviews for your small business (without breaking Google's rules)
The script that works, when to send it, where to put the link, and what's actually banned by Google's policy. Plus a copy-paste template you can adapt for your business.
- 8 min read · 2026-05-01
Website red flags: 12 things to check on your site in 5 minutes
A scannable five-minute self-audit covering the twelve most common red flags on small business websites. Speed, trust, findability, conversion. Most sites fail at least three.
- 10 min read · 2026-05-01
Why your competitor outranks you on Google (and how to close the gap)
Seven things to check on a competitor's site that explain why Google picks them over you, with how-to-check and how-to-close-each-gap for each one. Plus the order to fix things in for fastest impact.
- 14 min read · 2026-05-01
Everything Northern NSW small businesses ask us about websites
A complete guide to small business websites in Northern Rivers NSW. Pricing, timing, ranking, maintenance, migration, industry differences, sub-market specifics. With links to the deeper guides on each topic.
- 11 min read · 2026-05-01
Google Business Profile setup for Northern NSW small businesses
A 90-minute setup walkthrough for Google Business Profile, with the field-by-field decisions that actually move local-pack ranking. Northern NSW specifics included.
- 9 min read · 2026-05-01
Website design for tradies in Northern NSW
A purpose-built tradies website does three things: gets the call, proves you are real, and reaches the right town. What it costs, what it needs, and what to look for in a designer.
- 8 min read · 2026-05-01
What is actually in a website care plan (and do you need one)
A website care plan keeps a custom-built site fast, secure, and visible. What it covers, what it does not, who needs one, who does not, and what it should cost in Australia in 2026.
- 10 min read · 2026-05-01
Website design for Northern NSW accountants, lawyers, and professional services
A professional services website (accountants, lawyers, physios, clinics) has different jobs than a trades site. What it needs to do, compliance considerations by category, what schema matters, what it costs in 2026.
- 9 min read · 2026-05-01
Should you build your own website, or hire a designer?
A decision framework for whether to DIY a small business website or hire a designer. When DIY makes sense, when it does not, the hidden costs of both, plus a five-question check.
- 6 min read · 2026-05-01
Hosting vs care plan: what is actually the difference?
Hosting and a website care plan are different things, sold separately, and conflating them is the most common pricing mistake small business owners make. What hosting actually does, what a care plan does, and what you actually need.
- 8 min read · 2026-04-23
How to pick a web designer in Northern NSW
A practical checklist for small-business owners choosing a web designer in the Northern Rivers: what to ask, what to watch for, what cheap builds really cost.
- 6 min read · 2026-04-23
What should a small business website cost in Australia in 2026?
Transparent pricing breakdown. What you get at $500, $4,000, and $15,000, and why cheap sites cost more over three years.
- 10 min read · 2026-04-23
How to rank a small business website on Google locally
Local SEO from first principles. Google Business Profile, schema, citations, reviews: what actually moves the needle for Northern NSW small businesses.
- 7 min read · 2026-04-23
Wix vs custom: when should you migrate?
A decision framework for whether to migrate from a Wix or Squarespace site to a custom build. Includes the actual migration checklist.
- 9 min read · 2026-04-23
Local SEO 101 for Northern Rivers NSW service businesses
The essentials (Google Business Profile, citations, reviews, schema) with Northern Rivers NSW sub-market plays for Byron, Lismore, Tweed, and Ballina.