Hi — I’m Chris.
I build small-business websites from Northern Rivers NSW. For trades, clinics, accountants, anyone running a business that needs to be found and can’t afford to fight their website to do it.
I build the sites myself. I don’t hand off.
Vellero is one studio, one set of hands. I take the brief, I draw the scope, I write the copy, I build the site, I hand it over. I don’t route through account managers, I don’t subcontract the code, and the person you meet in the first call is the person you’ll still be working with in week five.
I started the studio because most small-business websites in Northern Rivers NSW weren’t built to rank or convert. They were templated, sold as set-and-forget, and quietly gave up ranking the minute the sale closed. Two years in, the owner is paying a platform fee every month for a site that costs them more in missed leads than the rebuild would.
Vellero is the upgrade. Custom-built. Engineered for speed and local search. Kept working with a monthly care plan so the schema stays valid, the page stays fast, and the Google Business Profile stays maintained. One flat quote. Four to six weeks. No hand-offs.
The studio exists because of a pattern I kept seeing in Northern Rivers small-business websites: a site that looked fine on the surface, had been sold cheaply a few years earlier, and had quietly stopped earning its keep. Rankings drifted. Page speed crept up. The Google Business Profile sat untouched for a year at a time. Forms submitted into a void that nobody was checking.
The pattern was always the same shape: someone had sold the site at a price that worked on paper, then walked away. The owner was paying a platform fee every month for something that was costing them more in missed leads than a rebuild would. They didn’t always know that was happening — it’s a quiet loss, not a loud one.
The problem I wanted to solve was that quiet decay — the gap between when the site stopped working and when anyone noticed. Vellero is built around that gap. Custom sites that don’t have the template-farm decay curve. Care plans that surface problems before they start costing money. A studio model that doesn’t scale to seventy clients, because the moment it does, the same quiet decay starts on every one of them.
Northern Rivers NSW is home. Byron Shire, Tweed Shire, Ballina, Lismore, the hinterland and the coast. I build specifically for the businesses that operate here — trades, clinics, accountants, family operators — not for a generic "small business" that exists nowhere.
If you’re reading this and your site isn’t earning what it should, send me a brief. I’ll tell you honestly whether a rebuild, a care-plan uplift, or no change at all is the right call.
- 01
One studio, one set of hands
The person you meet on the call is the person who ships the site. No hand-offs. No account-manager layer. No invisible subcontractors.
- 02
Fixed price, fixed scope
Every Vellero build is a flat quote agreed in writing before the invoice. No hourly billing. No scope creep billed after the fact.
- 03
Built to be found
Every build ships with full schema, fast mobile load (well inside Google's "good" Core Web Vitals band), and Google Business Profile setup. SEO is not an add-on service.
- 04
Kept working
Every Vellero site is offered a monthly care plan that keeps the schema valid, the page fast, and the site maintained. Optional. Most take it.
- 05
You own it
On launch, the code, the domain, and the Google Business Profile are yours. No lock-in. No licence fees. No bought-back assets.
- 06
No promises nobody can keep
No first-page guarantees. No "world-class" anything. No language that would feel dishonest said in a room with the client.